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 Interwoven Welcomes Optimost, Website Optimization Pioneer The most advanced solution for increasing conversion rates and online sales Interwoven has acquired Optimost, a pioneer of software and services for Website optimization. With Optimost, we will be able to offer the most advanced solution for accelerating conversion rates and online sales as well as enhanced capabilities for providing targeted content to Website visitors. Optimost's solution produces tangible business results and often double digit increases in online business performance. Optimost's solution is a natural fit with our portfolio, adding the elements of multivariable testing and optimization to our solutions for Web content management, content targeting, digital asset management, content classification and tagging, and composite application provisioning. Optimost's solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media. By exposing different combinations of content to different visitors and then measuring visitors' actions, Optimost's solution can identify the most compelling combination of content and layout. The marketer can then offer the most effective presentation to visitors. Max Carnecchia, President at Interwoven, provides an overview of the acquisition and the opportunities it represents for the two companies as well as for the marketplace. Learn more about Optimost and its products: Press release |
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