Multichannel Optimization

A single-platform approach to strategic marketing that enables businesses to capture and understand insight from customer interactions and proactively deliver an optimized customer experience across multiple channels of communication.

  • Intelligent understanding of customer interactions in any format, including web content, audio, video and social media
  • Multivariable testing and optimization of all customer interactions to improve customer satisfaction and business profits
  • Proactive delivery of targeted offers and promotions across all channels – web, contact center and storefront based on insight
  • Consistent and integrated brand experience across all challenges that meets key enterprise legal and regulatory initiatives
“As a leading manufacturer of photographic products, we have built our reputation on exceeding the expectations of our customers, not only in the design and performance of our products, but also in the depth and quality of information about photography that we are able to provide. This concept is core to our brand identity and drives our global Web strategy. Beyond finding ways to improve how we manage our content, we know that our online success must be based on establishing a deep knowledge of how our customers and prospects search and interact with information across our Web properties. Apart from a strong market and financial position, I expect the combination of Interwoven and Autonomy to advance the concept of bridging search and content – something we have long recognized – for better technology, better customer understanding and better online experiences.“
David Ward
Manager, Marketing Systems
Nikon