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“US Airways, the fifth largest domestic airline and an Omniture and Interwoven customer, expects to benefit from the Genesis integration. “US Airways handles large volumes of changes and additions to usairways.com every day. We operate more than 3,800 flights per day and serve millions of customers every year,” said Chris Blanton, eCommerce product manager at US Airways. “By integrating SiteCatalyst with Interwoven, we’ll gain greater insight into our customers’ interests and online behavior, and be able to update Web content more quickly to help us deliver a more customer-focused, interactive online experience.“
Chris Blanton
eCommerce product manager
US Airways