Website targeting has evolved from a proccess of human intuition to one of computer-aided analysis and the dynamic creation of content.

With many Website targeting systems, marketers have access to only a limited set of visitor data, such as Website visitor behavior or search terms. Additionally, these systems force marketers to match the created visitor segments to a finite collection of offers or content. Targeting systems with limited visitor data and fixed content options are not likely to please customers or decrease abandonment rates.

Alternatively, Interwoven's Optimost Adaptive Targeting solution empowers marketers with greater control and insight into the segmentation process, and mines all major categories of visitor attributes:

	Context — How the visitor arrives at the Website (e.g., search keyword);
	Geography — Information about the visitor's physical location;
	Time — When the visitor accesses the site (e.g., during business or free time);
	Demographic — Known or assumed attributes of the visitor, such as age, income, or type of car owned;
	Behavioral — Current and previously collected Web browsing activity;
	Visitor Entry — Voluntary information entered by online visitors (e.g., travel booking dates);
	Profile — Pre-existing customer information derived from online and offline activities (e.g., account information, address, products owned, or most recent purchase).

With Interwoven Optimost Adaptive Targeting, marketers can use either single attribute data or combine categories to create multidimensional visitor segments. Further, with defined categories, marketers can test an unlimited combination of content, offers, and layouts to determine the best content for each audience segment. Additionally, by leveraging Interwoven LiveSite, marketers can take the optimal content identified through Interwoven Optimost Adaptive Targeting, and automatically deliver the best content and Web experience to visitors across an entire Website — maximizing online business performance with measurable results.

For more information on Interwoven Optimost Adaptive Targeting, please register for the Webcast and download the complimentary white paper, The Power of Website Targeting.