The premise is as fundamental as marketing itself:
the more you know about your customers, the more effectively
you can serve them.
But knowing your customers has become increasingly difficult
as interactions take place across a multitude of touch-points
in multiple formats, splintering your view and understanding
of customers and markets.
Until now.
Made possible by the unique power of Autonomy's Intelligent Data Operating Layer (IDOL) and Autonomy Interwoven's web content management and marketing optimization solutions, Meaning Based Marketing delivers the most
comprehensive understanding of your customers and prospects,
so each experience can be personalized and optimized. Automatically.
This means customers get exactly what they want and so do marketers!
Meaning Based Marketing allows you to automatically:
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Understand the sentiment and context of every customer interaction |
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Act on newly discovered customer segments, trends, and
opportunities |
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Optimize the customer experience across all channels |
Meaning Based Marketing enables you to get into the minds of
your customers to understand what they really want and expect.
Leveraging advanced mathematical techniques and statistical
analysis, Meaning Based Marketing extracts meaning from
all customer interaction-even unstructured information such
as social media content, videos, phone call recordings,
emails, and web interactions. The result: the richest understanding
of your customer and how to best market to them.
Meaning Based Marketing automatically:
- determines how customers feel using sentiment analysis
- provides a contextual understanding of what customers want
- recognizes interactions with customers, regardless of the language
- identifies hidden patterns and emerging trends in customer behavior
Meaning Based Marketing empowers you to discover and act on
new customer segments, newly-discovered trends, and lucrative
business opportunities. Going beyond just tracking or capturing
customer information, Meaning Based Marketing allows you
to take strategic actions based on a deep understanding
of your customers. Unprecedented levels of automation coupled
with the ability to dynamically deliver relevant experiences,
provides the ability to take advantage of most impactful
business opportunities at the speed you need to stay competitive.
Autonomy's unique Meaning Based Marketing approach:
- automates the profiling, segmentation, and delivery of targeted offers and promotions
- tailors the experience for each customer based on their profile, context, and behavior
- matches customers with contextual and meaningful content without requiring any manual tagging
Meaning Based Marketing optimizes the customer experience across
all communication channels by seamlessly integrating the
entirety of web, email, mobile, and contact center interactions.
The dynamic ability to provide an integrated, brand-consistent
experience ensures the highest level of immediate relevancy
and effectiveness, no matter what channel your multidimensional
customers are interacting with. Leveraging multivariable
testing and adaptive targeting to continually improve and automate the
optimization of any type of customer interaction, Meaning Based
Marketing maximizes conversion rates, customer engagement
and retention, and sales revenue.
This revolutionary approach to marketing:
- automatically determines the most effective way to market to customers based on what they respond most to
- proactively delivers personalized and optimized content across multiple channels in real time
- learns and adapts to changing customer behavior and preferences to refine the experience
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