Date: Wednesday 9th April 2008
Venue: The Andaz Hotel, formally known as the Great Eastern Hotel
Address: 40 Liverpool Street, London, EC2M 7QN
Time: 9:30am - 2pm
Please join us to learn how three leaders in their respective fields, ING Direct in on-line financial services, John Lewis Direct in Retail on-line shopping and Delta Air Lines in on-line travel sales are maximizing the return from their web investments through Website and Landing Page optimisation and how they are driving new revenue from improved customer experience.
- Find out how ING Direct, who provide high yield savings accounts in an extremely competitive market place, maximize their investment in paid search by simulating and testing millions of versions of their landing pages to optimise the customer experience and covert visitors to applicants.
- Find out how John Lewis is using customer feedback to power their website redesign efforts and ensure more relevant shopping experiences, and understand how their testing and persona targeting initiatives have been invaluable in helping them drive revenue.
- Find out how Delta Air Lines is flying high with innovative on-line marketing and how they have delivered double digit increase in on-line revenues.
You will also learn how to:
- Easily test different offers and identify the best one
- Deliver a more targeted and engaging online customer experience
- Increase online conversion rates and sales
- Drive a more scientific approach to Website design
- Expand profitability of your on-line channel
Featured Speakers:
Gina Campanella, Web Marketer, ING Direct
David Walmsley, Head of Online Sales, John Lewis Direct
Brian Damato, former GM Strategy & Analytics – Self Service Products, Delta Air Lines
Greg Kelton, Managing Director, Optimost EMEA
James Murray, VP, Interwoven EMEA
Agenda:
9.30 Arrival & Registration
10.00 Welcome & Introduction - James Murray, VP Interwoven EMEA
10.10 Optimising Landing Pages to Maximise Conversion - Gina Campanella, Web Marketing, ING Direct
10.40 Creating relevant on-line shopping experiences to drive revenue
- David Walmsley, Head of Web Selling, John Lewis Direct
11.10 Break for Coffee
11.30 How Delta Air Lines increased revenue by $20m using Multi-Variant Testing - Brian Damato, former GM Strategy & Analytics, Delta Air Lines
12.30 Generating ROI with the Optimost solution in a matter of weeks - Greg Kelton, MD of Optimost EMEA
12.30 Lunch
13.30 1:1 Workshops with Interwoven
To request a meeting please email Aurelia Wiest at Interwoven
