home
agenda
conference info
keynote speakers
track sessions
podcasts
more info
sponsors
visionary summit

contact:
gearup@interwoven.com

GearUp 2008
San Francisco, CA

GearUp 2009
San Antonio, Texas
April 22-24, 2009
Pre-Register



Wednesday Track Sessions

Daily Schedules
Wednesday, April 25, 2007
Thursday, April 26, 2007
Friday, April 27, 2007

Time Track Presenter Title & Abstract
10:45 AM - 11:35 AM Business Solutions Allen Adler, VP Creative Services, Ubisoft;
Anthony Trask, Director, Project Management Office, Ubisoft &
Brian Meek, Director of Product Marketing, Interwoven

Driving User Adoption: Realizing the Business Benefits of Digital Asset Management

Too many well-conceived business initiatives never attain their potential because those who stand to benefit the most are “just too busy” to pay attention and make use of a good thing! Driving user adoption is a critical component of wildly-successful technology initiatives. Hear how Ubisoft launched an engaging awareness campaign that successfully generated interest and excitement among business users for their enterprise DAM/MediaBin project.

10:45 AM - 11:35 AM Technology Solutions Mike Safar,
Sr. Product Manager, Interwoven &
Gregg Luther, Sales Engineer, Interwoven
Interwoven Records Manager: What's New and On the Road Ahead

Discover the huge strides Interwoven has made in providing a solution for today's records management needs. During this session we will preview Interwoven Records Manager (IRM) 6.0 and demonstrate how your investment in WorkSite can be leveraged further when integrated with IRM. Learn how you can manage your file room, ethical walls, electronic records, litigation holds and paper and electronic archives through a combination of IRM and WorkSite.
10:45 AM - 11:35 AM Trends Driving Growth & Innovation Scott Simmons, Principal Consultant, Molecular;
Paige Mantel, Vice President of Product Marketing, Interwoven & Tom Wentworth, Director of Content Solutions, Interwoven

Segmentation and Analytics Strategies for Closed Loop Optimization

Companies today confront a dramatically changing landscape, which has resulted in urgent and complex challenges. The explosion in social computing, fragmenting market conditions, new competitive pressures, and the increasing sophistication of online users is forcing us to deliver a more relevant, interactive, and engaging online experience. In this session you will learn how content targeting, web traffic analysis, and ongoing optimization strategies can help you capture and convert more high value customers, grow revenue per customer, establish competitive differentiation, and achieve measurable results.
10:45 AM - 11:35 AM Developer / IT Administration A Cliff Noris, Enterprise Database Specialist,
Alston & Bird, LLP
&
Mike Silano, Director, Worksite Consulting Services, Interwoven
Architecting Interwoven Environments for Disaster Recovery

Being ready for the worst has become a part and parcel of Information Technology. This session will explore your firm's options for disaster recorvery and high availability with Worksite 8 and will feature a case study on Alston & Bird's solution.
10:45 AM - 11:35 AM Developer / IT Administration B Dan Bowker,
Vice President, Northern Trust
Using CSSDK, TeamSite and OpenDeploy as a Data Warehouse

Business users at Northern Trust require a simplified user experience. Dan will discuss his proven system with a UI on top of ContentServices to provide workflow creation, and workflow management. Dan will walk through the details of the workflow portion of this application, and will review the calls he used in the CS API to provide general purpose routines to create and manage workflows.
Time Track Presenter Title & Abstract
11:45 AM - 12:35 AM Business Solutions

Brett Adams, IT Director, Herbalife & Brian Meek, Director of Product Marketing

Pursuing a Vision for Growth: harnessing content in support of the Herbalife brand

Many businesses market their products and project their brands through a distributor channel, but very few support over 1.5 million distributors in 63 countries. Herbalife is a global network marketing company that continues to achieve sustained and profitable growth, due in part to the implementation of an Infrastructure Strategy that includes an Internet-based brand marketing and distributor services platform built with Interwoven software. Come learn about the vision, how it has been put into practice, how it continues to grow and foster growth.
11:45 AM - 12:35 AM Technology Solutions Rod Halligan, Web Manager, University of Newcastle &
Annie Weinberger, Senior Product Marketing Manager, Interwoven

Rapid Site Rollout with TeamSite and SitePublisher

University of Newcastle, one of the highest ranked universities in Australia, is leveraging TeamSite, TeamSite SitePublisher and LiveSite to roll out hundreds of microsites in support of Online Payments/eCommerce, publication distribution, research centers and projects, professors, departments, and more. In this session you will learn about the project, and how Interwoven technologies are being used to dramatically accelerate time to Web, ensure brand consistency, and reduce costs associated with the management and delivery of multiple Web sites.


11:45 AM - 12:35 AM Trends Driving Growth & Innovation Scott Bravi, CIO, Cadwalader, Wickersham & Taft &
Neil Araujo,
Vice President, Professional Services Industry Solutions
Information Management Strategy for Today's and Tomorrow's Law/Professional Services Firm

Changes in the business environment, evolving regulations, new technology and ever increasing expectations of users and clients are shaping the requirements of how we store, search and retrieve information. During this session we will highlight the trends we see and how these trends are affecting our solutions so that you can deal more effectively with emails and regulations, while providing an information management architecture that drives better business agility. Finally, hear from a leading Am Law 100 firm about how they are transforming the way they manage electronic and paper information to drive better operational efficiences and compliance.Gain insights into the best practices they followed for approaching the challenge, identifing key businesmanages criteria and deploying a unified information ment system that's changing the overall effectiveness of their organization and better positioning the firm for future content challenges.
11:45 AM - 12:35 AM Developer / IT Administration A Mike Safar,
Sr. Product Manager, Records & E-Mail Management, Interwoven

Configuring and Converting Data to Records Manager 5.1: A Tour and Case Study

Interwoven Records Manager 5.1 provides a rich set of tools to allow customers to configure the product to your unique needs. In this session, we will be provided an overview of the capabilities to configure labels, caption, forms, reports, add new metadata fields, and convert legacy data. Additionally through a case study we will explore powerful tools to convert data from legacy records management systems.

11:45 AM - 12:35 AM Developer / IT Administration B David Oakleaf,
Staff Engineer, Interwoven &
Bijo Thomas, Mgr/Principal Engineer, Interwoven
Worksite MP Migration Strategy

Participate in a face to face discussion with other WorkSite MP customers and the product team to share best practices, solution implementations, upcoming initiatives, and challenges. A special customer presentation focused on transactional processes will provide a spring board for deployment discussions and a preview of the product roadmap will provide insight into the future of Interwoven CDM
Time Track Presenter Title & Abstract
1:45 PM - 2:35 PM Business Solutions

Brent Gatewood, Senior Consultant, pelliGROUP;
Paul Bromwell, Chief Information Officer, Frost Brown Todd, LLC;
Meg Block, Consultant, Baker Robbins & Co. &
Mike Safar,
Sr. Product Manager, Records & E-Mail Management, Interwoven;

Pragmatic Records Management: Mapping Business Requirements to Technology Solutions

Organizations need to find a balance between pragmatism and idealistic records management scenarios. They must be clear about what can be managed effectively, what must be managed and what is currently too difficult to do well. How does an organization build a road map to better information hygiene and compliance? What problems do we tackle first and why? How do you map these business requirements to technology solutions? Learn from a panel of experts that have been through the process, made the decisions and understand well the steps an organization needs to take to reach the right balance that brings the greatest benefit to the organization.
1:45 PM - 2:35 PM Technology Solutions Sanjay Kumar, Director CDM Strategy & Application, Interwoven &
Clark Breyman, Director of Product Management, Interwoven
Breaking Down Organizational Silos to Integrate the Content Value Chain

Overview and demonstration of a new Interwoven solution showcasing a new product launch scenario. The integration of Worksite MP (CDM), TeamSite and MetaTagger provides a collaborative process environment to streamline marketing activities such as new product approval; sales and marketing collateral development; branding and imagery review; launch activity coordination, and customer service knowledge management. The scenario concludes by automatically categorizing and publishing all materials to multiple channels via TeamSite to ensure brand and information consistency.

1:45 PM - 2:35 PM Trends Driving Growth & Innovation

Eugene Lax, Senior Project Manager, Weingarten Realty Investors;
Josh Margulis, InDesign Server Evangelist, Adobe Systems Incorporated;
Bill Ogilvie, Vice President Sales, Enterworks &
Brian Meek, Director of Product Marketing, Interwoven

It's a multichannel world! Delivering brand consistency to all customer touchpoints

Customers experience your brand across a growing variety of online and offline interactions – from their initial engagement and purchase through their need of customer service. Are you presenting a well-planned and brand-consistent customer experience, or evidence of a dysfunctional organizational chart? Content shapes and colors each customer interaction. This session examines how to unlock value wherever interactions and content intersect
1:45 PM - 2:35 PM Developer / IT Administration A Sheetal Jain, Manager Engineering, Interwoven & Nancy Stronczek, Engineer, Interwoven Creating Composite Applications and Enterprise Search with WorkSite and SharePoint

Many organization are adopting SharePoint as their enterprise portal. Learn how using Worksite and SharePoint together you can quickly create a composite application and leverage the power of the SharePoint search to creative a solution for enterprise search.
1:45 PM - 2:35 PM Developer / IT Administration B Shanon Levenhertz, Staff Engineer, Interwoven &
Mridul Sarkar, Technical Lead, Interwoven
DataDeploy and OpenDeploy in Action

An add-on component of OpenDeploy, DataDeploy enables synchronization of one or more target databases with XML content created during the development process. Key features of the product will be covered including user-defined schemas, custom TupleProcessors and Web Services. The session will conclude with an in-depth walk through of the LiveSite 3.0 and DataDeploy integration along with best practices, tips and tricks.
Time Track Presenter Title & Abstract
2:45 PM - 3:35 PM Business Solutions Ellen Taggert, VP Corporate Finance, Church Pension Group; Adam Storch, Director ECM Practice, Micro Strategies &
Ian McClure, Dir. Product Marketing, Interwoven


Automating Document Lifecycles for Business Process Acceleration

In this session you'll learn how Church Pension Group, with the help of Micro Strategies, automated their accounts payable document lifecycle, including centralized document capture, embedded business rules and indexing, and sophisticated dashboards for increased productivity. You'll also learn how Micro Strategies crafted the solution anchored by WorkSite MP and included Kofax Ascent Capture, MSI Profiler, Oracle Connector and Oracle Financials. In addition, CPG will describe their goals and roadmap for additional efficiencies leveraging WorkSite MP 5.0.
2:45 PM - 3:35 PM Technology Solutions Dave Packer,
Director, Professional Services Industry Solutions, Interwoven & Scott Dumore, Sr. Sales Engineer, Interwoven
Managing Massive Data Stores:
The New Model of Archiving with WorkSite Archive Manager


Recently introduced this past summer, WorkSite Archive Manager delivers an innovative solution to organizations working with massive amounts of stored information within their WorkSite document management system. In this session discover how you can use WorkSite Archive Manager and:
* Reduce storage costs by archiving unused content
* Optimize library performance by keeping searches even more relevant to current lines of inquiry
* Implement litigation hold requests and create a preservation library while not interfering with current work in progress
* Move active engagements/matters between offices
* Implement a information management framework to handle tens of millions of objects.
2:45 PM - 3:35 PM Trends Driving Growth & Innovation Christopher Stetson, Technology Director, Avenue A | Razorfish &
Eben Miller, Director of Product Marketing, Interwoven
Web 2.0 and Social Networking

In today’s interactive and trust-starved world, generous and communicative brands will be the winners. Leading companies today are increasingly focused on conversational, two-way strategies and technologies, including mobile, word-of-mouth, and building real brand experiences online with -- not just for – customers. In this session we will discuss how global brands are engaging their customers in a dialogue and discuss how you too can shift into a starter of conversations and a solver of consumers' problems rather than a one-way communicator.
2:45 PM - 3:35 PM Developer / IT Administration A Dan Haber, Director, Applications Development, Greenberg Traurig

Tools Tips, and Tricks for Electronic Matter File Deployments

There are different tools and options are available  for deploying and managing the electronic matter files.  This session will focus on practical tips and tricks and tools for managing the creation, maintenance and archiving of electronic files in centralized as well as distributed environments. This session will feature a real world case study from a recent WorkSite deployment in a complex multi-office environment.
2:45 PM - 3:35 PM Developer / IT Administration B Paulo Gouveia, Information Technology and Content Management Team, Royal Carribean International and Celebrity Cruises Structuring Content around Your Business Intelligence

Royal Carribeans Content Management Infrastructure (TeamSite, OpenDeploy, DataDeploy), supports the content development/mgmt for 5 different websites/applications and is still growing. / Royal Carribean benefits from Dynamic DCT naming, DCT integration with our back-end systems and catalog data, Akamai content deployment (OD), Custom Database schema deployment (DD), and workflow integration for content invalidation with their cache mechanism in production websites. / By listening to their customers, Royal Carribean setup their TeamSite Suite of Products to maximize content re-usability across all the company applications. Their content base is still growing and is now even sharing some of our content with the print material.
Time Track Presenter Title & Abstract
3:50 PM - 4:40 PM Business Solutions Lawanda Parnell, Web Solutions Manager, CPS Energy; Susanna Guzman, Project Manager, CPS Energy; Jon Gibson & Ken Guidry, BCS Systems;
Ian McClure ,
Director, Product Marketing, Interwoven

Business Agility: Streamline and grow your business

Learn how you can automate key business functions and establish integral processes so you are not dependent on paper. Includes best practices in capture and scanning, document and media imaging and showcases the back office automation solution at CPS Energy. CPS Energy will also discuss their strategic direction to link their back office to the front office to streamline end to end processes for competitive advantage, market expansion, customer retention.
3:50 PM - 4:40 PM Technology Solutions

Matthew Knell, Manager of Internet Marketing, JetBlue Airways Corporation &
Steve Wooledge, Director of Product Marketing, Interwoven

Effective Content Targeting

The easy-money days of internet marketing are over. By taking a systematic approach to targeting Web content and offers, business can make more money. In this session, you will learn how to put content to work to drive growth through the effective segmentation and deployment of persuasive, customer influencing content. Hear how JetBlue Airways Corporation uses Interwoven solutions to offer travel deal hunters contextual offerings and promotions across the JetBlue Web site. See how Interwoven Targeting can be used to increase online conversions and differentiate from competitors, allowing you to drive profitability in your business.
3:50 PM - 4:40 PM Trends Driving Growth & Innovation Keith Lipman, Esq.
Sr. Product Mgr, Interwoven
The Federal Rules of Civil Procedure have Changed:
Can Your Information Management Program Meet the Challenge?


In December 2006, the Federal Rules of Civil Procedure were changed to provide for the production of electronic information as a standard part of litigation. As a result, organizations are now required to be aware of the electronic and paper information that may be relevant in the beginning of the litigation. Without a strong information management program in place, complying to litigation can become a very costly, unplanned expense for any organization. This session will explore the changes in the rules of civil procedure and how you can be litigation ready.
3:50 PM - 4:40 PM Developer / IT Administration A Lyman Hurd,
Principal Engineer Sr, Interwoven
Getting Business Data out of MediaBin for your Users: Generating Reports about Information Important to the Business User, Admin, etc

Getting Business Data out of MediaBin for your Users: Generating Reports about Information Important to the Business User, Admin, etc
3:50 PM - 4:40 PM Developer / IT Administration B

Mariam Tariq,
Sr. Product Manager, Interwoven

Tips and Tricks for .NET Application Deployment

While the .NET Framework simplifies application development, it can also introduce challenges for the provisioning of these applications. A .NET application is comprised of several components including assemblies, COM+ components, database schema updates, registry settings, IIS configurations, and more. There are many complex dependencies among these components, all of which must be deployed properly for the application to run. In this session learn how the Interwoven Composite Application Provisioning (CAP) Solution featuring OpenDeploy and ControlHub can be used to manage NET application deployments and releases.
Time Track Presenter Title & Abstract
4:50 PM - 5:40 PM Business Solutions Sean Browne, Director Of Web Publishing, Sun Microsystems

Steve Van Lieshout, Sr. Program Manager, NEC ECM Consulting

Effective Management of Web Properties to Support Enterprise Growth

So you have Interwoven - now how do you manage your business, go global, add websites from acquisitions and make it all look easy? Join this session to learn how NEC’s client, the Worldwide Publishing Team from Sun Microsystems, derived real business value from Interwoven’s Content Management Solutions. Specifically, you will learn about how Sun consolidated recently acquired sites under a common umbrella, re-structured sites under a common user experience, I.A. and a brand design, turned hand-coded HTML into metadata-rich, style sheet-driven and dynamically-rendered web pages, and scaled publishing capabilities to support globalization, new features and brand consistency. Additionally, you will learn invaluable insights from a client-vendor team that has done it over and over... and definitely got it right!

4:50 PM - 5:40 PM Technology Solutions Sai Nagesh Hatti, Solutions Consultant, TIBCO Software Inc.

Sanjay Kumar, Director CDM Strategy, Interwoven


Business Processes and Collaborative Document Management Leveraging TIBCO BPM+

This session is geared towards customers looking to automate their crown jewel processes with Interwoven’s Collaborative Document Management solution to create business agility and save operational cost. Join us to hear an overview of TIBCO’s Business Process Management plus (BPM+) solution which provides customers the ability to manage any type of process, from people intensive to system intensive and everything in between – the entire process lifecycle, from design to simulation and through optimization. You’ll also learn from real life customer examples related to claims processing, credit card processing, compliance and automation of manual processes. Finally, we’ll show you a quick preview of upcoming integration between TIBCO’s Business Process Management and Interwoven Worksite MP.
4:50 PM - 5:40 PM Trends Driving Growth & Innovation Aman Datta, Vice President Technology, Roundarch

Charles Fiesel, Managing Director, Roundarch

Next Generation Web Experiences

Web 2.0, Rich Internet Applications and AJAX are getting a lot of attention these days and content delivery channels are vastly improved with the use of these technologies. Roundarch delivers a variety of rich interaction models for financial services, consumer, entertainment and government clients. In this session we will look at some of Roundarch’s existing CMS projects and discuss how rich web experiences and enterprise content management can work together. The new web will give SOA environments greater flexibility and Search more impactful results.
4:50 PM - 5:40 PM Developer / IT Administration A Eric Collins and Joseph Fousek, Kirkland & Ellis LLP
Patricia Markind and Joshaua Deutch, Duane Morris LLP
Moderated by: Donna Bowen, DocAuto
Achieving WorkSpace Designs that Guarantee Adoption

This session will feature a panel of law firms sharing their experiences with WorkSpace designs that were successful for their firm. The session discussion will be moderated by Donna Bowen from DocAuto.
4:50 PM - 5:40 PM Developer / IT Administration B Kozo Tzukada, Content Systems, Solution Division,
Konica Minolta
Enterprise Content Management Enables Swift Rebranding and Rapidly Evolving Business

In recent years, many enterprises have undertaken rebranding initiatives resulting from mergers and acquisitions and/or business model optimizations. These activities always affect web content. However, the complexity and challenge of web rebranding is usually underestimated. Konica Minolta and Interwoven have created and refined a solution that includes the use of Interwoven technology and our own best practices. In Japan, this approach has set a new standard of combining best practices with creativity. These best practices have been most recently validated during Konica Minolta’s business model shift in 2006.