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| “Marketing promotions could not be updated in a timely manner across our Web site, hindering time-to-market for new products, which often translated into revenue losses," said Ajay Kelkar, head of marketing, HDFC Bank. "Inconsistency in branding across the site meant that customers were not receiving the best possible experience on our site, and this needed to change quickly if we were going to continue strengthening our leadership position in the market.“
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| Ajay Kelkar |
| head of marketing |
| HDFC Bank |
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