| “Online subscription sales have become a huge focus for us. We’re looking to improve all areas including conversion rates, time spent on each page, pages viewed and ultimately the number of subscriptions sold.” “We are delighted to be working with IPC Media, the UK’s leading consumer magazine publisher,” said Seth Rosenblatt, vice president of Optimost marketing at Interwoven. “Multivariable optimization can have a profound impact on maximizing a company’s online business performance, and we look forward to working with IPC Media to help them deliver a superior customer experience and continue to evolve their brand online.“
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