|
|
| “Virgin Mobile is continually improving its customers’ experiences by closely monitoring customer usage and feedback. Interwoven helps Virgin Mobile make this data actionable through its Open Analytics Framework, which provides pre-built connectivity with Web analytics technology. “We saw a significant opportunity to continually enhance the way we interacted with our online customers. We were collecting lots of great data about visitor traffic and we wanted to tailor that content to online customer behavior.“
|
| Phil Gates |
| head of online marketing and development |
| Virgin Mobile and Virgin Media |
| |
