2008, Volume 1, Issue 1


   Podcasts
>> Trends in Interactive Website Marketing
>> The Evolution of Content Management
>> A Guide to Multivariable Optimization
   Must-Read Industry Articles
Improving Productivity in Launching Marketing Campaigns
How Digital Asset Management Helped a Video Game Manufacturer Efficiently Market Its 1,000 Titles
by Laurie Lande
Five Getting-Started Blog Questions
A blog can be an incredibly powerful addition to your SEO strategy...consider the following guidelines as you get started
by P.J. Fusco
Top Ten Effective Ways to Lift Results
Find out what 1,210 marketers revealed about the latest in e-mail marketing, including top challenges and e-mail spend in 2008 and how segmentation can lift results
by Stefan Tornquist and Tim McAtee
   Earnings
Interwoven Announces Record Fourth Quarter and Year-End Financial Results
Fourth Quarter License Revenue Growth of 19%; Full Year Non-GAAP Net Income Growth of 47%
>> read more
Take Our Poll
Which of the following best defines your top online marketing priorities for the next 12 months:
Improve ability to identify high-value customers
Improve ability to deliver compelling content and offers
Deliver a consistent customer experience across multiple channels and geographies
Get more out of online marketing spend across e-mail and search (increase conversion rates; lower abandonment rates)
None of the above



Events


GETTING STARTED WITH MAM! Crawling, Walking, and Running Your Way to a Better Brand
February 26, 2008

Flying High with Innovative Online Marketing: How Delta Air Lines Increased Online Revenues by Double Digits
March 5, 2008

Search Engine Strategies New York
At SES New York, you will learn real-time actionable information you need to grow your business through search engine marketing, and the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
March 17-20, 2008
Hilton New York – New York, NY
Exhibitor
Click here to visit the event website

Gartner Portals, Content & Collaboration Summit
The Gartner Portals, Content & Collaboration Summit is the productivity-minded event focused on finding better ways to deliver resources, streamline content delivery and storage, and bring people together for greater efficiency.
March 26-28, 2008
Baltimore Marriott Waterfront – Baltimore, MD
Sponsor, Speaker
Click here to visit the event website

 

    April 22-24, 2008
    San Francisco Marriott
    San Francisco, CA
Join more than 1,000 business and information technology professionals at the 7th annual GearUp 2008 at the San Francisco Marriott to learn more about how Interwoven’s trend-setting solutions and technologies help you unlock the value of your content to accelerate growth in your demanding and dynamic world.

Learn Strategies and Best Practices to:

  • Maintain consistent control across multiple domains in a global landscape
  • Find and engage more, profitable customers in relevant two-way interactions despite fragmented markets
  • Improve innovation, compliance, and customer-relationship processes
  • Better manage growing volumes of content sources, locations, and types
In This Issue
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© 2008 Interwoven, Inc.

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