2008, Volume 1, Issue 1
	Podcasts >> Trends in Interactive Website Marketing >> The Evolution of Content Management >> A Guide to Multivariable Optimization    Must-Read Industry Articles Improving Productivity in Launching Marketing Campaigns How Digital Asset Management Helped a Video Game Manufacturer Efficiently Market Its 1,000 Titles by Laurie Lande Five Getting-Started Blog Questions A blog can be an incredibly powerful addition to your SEO strategy...consider the following guidelines as you get started by P.J. Fusco Top Ten Effective Ways to Lift Results Find out what 1,210 marketers revealed about the latest in e-mail marketing, including top challenges and e-mail spend in 2008 and how segmentation can lift results by Stefan Tornquist and Tim McAtee    Earnings Interwoven Announces Record Fourth Quarter and Year-End Financial Results Fourth Quarter License Revenue Growth of 19%; Full Year Non-GAAP Net Income Growth of 47% >> read more Take Our Poll Which of the following best defines your top online marketing priorities for the next 12 months: Improve ability to identify high-value customers Improve ability to deliver compelling content and offers Deliver a consistent customer experience across multiple channels and geographies Get more out of online marketing spend across e-mail and search (increase conversion rates; lower abandonment rates) None of the above		In This Issue >> Featured Article >> Customer Spotlight >> Thought Leadership >> Events Featured Article Optimization Is More Than Analytics Mark Wachen Managing Director Optimost If anyone needs a reminder of how important content creation is, one just simply needs to look at the great television experience the American public enjoyed since the recently ended writers’ strike began in November. Reruns after reruns. Reality television run amok (Dance War: Bruno vs. Carrie Ann?). And the crowning moment: the usually star-studded, lavish Golden Globe Awards being reduced to a monotone press conference. Instead of George Clooney and Kate Blanchett, we got Billy Bush and Mary Hart. When the content creation process is not running smoothly, it has a major impact on the overall television experience. The same can be said about the multivariable testing and optimization process: if the content creation process is not functioning smoothly and is not seamlessly integrated, it can’t be nearly as effective. >> read more Customer Spotlight Arcandor AG (formerly KarstadtQuelle AG) Is one of Europe's largest online retailers. In an environment of rapid market growth and intense competitive pressure, the company's management team realized that its continued leadership depended on its ability to deliver innovative service and the best possible customer experience. >> read more Thought Leadership Customer Affinity: The New Measure of Marketing in B2B In December 2007, the CMO Council released a study on customer measurement that proposes a new performance indicator: the Customer Affinity Index (CAI). Customer affinity is based on a set of traditional metrics such as brand awareness, trust, and credibility, but goes beyond these soft metrics "into critical aspects of the customer relationship including product relevance, co-innovation, business practices and policies, problem resolution", and others. A major deliverable of this research is the CAI, which "seeks to measure how leading companies stack up in terms of customer equity and attachment". >> read more Events >> GETTING STARTED WITH MAM! Crawling, Walking, and Running Your Way to a Better Brand February 26, 2008 >> Search Engine Strategies March 17-20, 2008 New York >> Flying High with Innovative Online Marketing: How Delta Air Lines Increased Online Revenues by Double Digits March 5, 2008 >> Gartner Portals, Content & Collaboration Summit March 26-28, 2008 Baltimore, MD April 22-24, 2008 San Francisco Marriott San Francisco, CA Join more than 1,000 business and information technology professionals at the seventh annual GearUp 2008 at the San Francisco Marriott to learn more about how Interwoven’s trend-setting solutions and technologies help you unlock the value of your content to accelerate growth in your demanding and dynamic world. Learn strategies and best practices to: Maintain consistent control across multiple domains in a global landscape Find and engage more, profitable customers in relevant two-way interactions despite fragmented markets Improve innovation, compliance, and customer relationship processes Better manage growing volumes of content sources, locations, and types >> read more
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