2008, Volume 1, Issue 3
	Podcasts User Generated Content (UGC) and Its Effect On Your Brand Thank You, DAM! (Digital Asset Management)    Blogs Focus...and Ah-hah Moments Dancing to a new world beat - America's marketers join the party Measuring Something Doesn’t Make it Taller    Must-Read Industry Articles Gartner MarketScope for Web Content Management Insights on how the Web Content Management landscape is evolving and considerations for those seeking to expand leverage of the Web as a medium to improve interaction with well-targeted audiences and market segments. Keeping Pace: The Evolution of Marketing and Branding As business marketers, it is now our turn to create fast-paced, engaging, and valuable content for end users...some strategic points to consider for keeping up with the one-to-one "ME" marketplace. By Ron Friedman, Flash By Design Search, That Was Mighty Sociable An expert in the search marketing field shares his perspective on the transformation of the search function from basic text analysis to its current iteration of tapping into the collective wisdom of social networks. By Mike Grehan, The ClickZ Network    Earnings Interwoven Announces Another Record Quarter. 19 consecutive quarters of year-over-year revenue growth.		The stakes are high: it is truly the survival of the fittest in today’s marketplace. Increasingly, firms are recognizing that business agility for sustainable advantage is a long-term effort, one that will require organizational transformation on an unprecedented scale. Key to that transformation is innovation: creative, groundbreaking ways of deploying people, processes, and technology. We look at innovation from a number of different perspectives in this issue of the newsletter: Innovation at the market level From media sharing and wikis to social tagging, user-generated content reflects a powerful way for consumers to control and enrich their online experience. It also represents a golden opportunity for interactive marketers: put Web 2.0 to work to harness this phenomenon—and strengthen your brand. Read a dynamite white paper on this subject. Innovation at the customer level As a solutions partner, we help our customers find innovative solutions to their toughest business challenges. Discovery Communications was primarily known for its television presence and needed an online strategy to unify its television and online presence—and better engage today's sophisticated Web visitor. Listen to a fascinating Webcast about what they achieved—in less than four months. Innovation at the technology level Recently released innovations in our flagship Web Solutions platform address the key focus of Web-centric business models: engaging high-value customers and prospects when they visit us online. Read more. For an excellent perspective on Web marketing, don’t miss our feature article on “Ending the Great Debates.”At most companies, Website design is the result of long debates about the minute details of a page. Learn what happens when design and content decisions are driven by science, not opinion! Last, but not least, Interwoven has joined the blogosphere with our new BlogSite. Today, the Internet is the “go to” sphere for information, interaction, and idea exchange. It’s more transparent and more direct than traditional channels. You learn more about us. We learn more about you. We’re proud of the breadth and depth of expertise found among the Interwoven team. And we’re more than happy to share what we know about a wide range of subjects from a variety of perspectives. And, of course, we expect to learn a lot from you as well. Grabbing for the brass ring when “the times, they are a’changing” …that’s our job as marketers today. That often means looking for—and acting on—the “a-ha” moments that presents themselves without forgetting the basics. Hear more thoughts about this in my first blog, “Focus and A-ha Moments.” Looking forward to talking with you again soon! Ben Kiker Senior Vice President and Chief Marketing Officer Interwoven In This Issue Featured Article Customer Spotlight Thought Leadership Events
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