2008, Volume 1, Issue 3
	Podcasts User Generated Content (UGC) and Its Effect On Your Brand Thank You, DAM! (Digital Asset Management)    Blogs Focus...and Ah-hah Moments Dancing to a new world beat - America's marketers join the party Measuring Something Doesn’t Make it Taller    Must-Read Industry Articles Gartner MarketScope for Web Content Management Insights on how the Web Content Management landscape is evolving and considerations for those seeking to expand leverage of the Web as a medium to improve interaction with well-targeted audiences and market segments. Keeping Pace: The Evolution of Marketing and Branding As business marketers, it is now our turn to create fast-paced, engaging, and valuable content for end users...some strategic points to consider for keeping up with the one-to-one "ME" marketplace. By Ron Friedman, Flash By Design Search, That Was Mighty Sociable An expert in the search marketing field shares his perspective on the transformation of the search function from basic text analysis to its current iteration of tapping into the collective wisdom of social networks. By Mike Grehan, The ClickZ Network    Earnings Interwoven Announces Another Record Quarter. 19 consecutive quarters of year-over-year revenue growth.		In This Issue Featured Article Customer Spotlight Thought Leadership Events Featured Article Ending the Great Debates Mark Wachen Managing Director Optimost Last Sunday’s closing ceremonies in Beijing marked the ceremonial end of the Olympic Games. The Olympic flame was extinguished, but as with every major sporting event, the conclusion of the event ignites the beginning of new eternal debates on what had just been observed. Who is the greatest Olympian, Michael Phelps, Carl Lewis, or perhaps even Birgit Fisher-Schmidt (a canoeist representing Germany who won 12 Olympic medals over a remarkable 24-year span)? Who was better, Nastia Luikin or Nadia Comaneci? Could this year’s USA basketball Dream Team beat the original with Bird, Magic, and Jordan? In many a bar or lunchroom cafeteria, these questions are likely to be debated, discussed, and dissected for hours upon hours. The discussions will get heated, but the beauty of the whole thing is that everyone’s opinion matters—there is never a way to prove the right answer. With Nadia happily married and Magic focused on lucrative business ventures, we can never know what would have happened had they gone head-to-head with their modern day counterparts. read more Customer Spotlight Discovery Communications Discovery Communications is represented by 1.5 billion cumulative subscribers across more than 170 countries with 100-plus worldwide networks including Discover Channel, BBC World, Animal Planet, and so on. Hear how Discovery transformed its successful global franchise, unifying its television and online presence to provide a more collaborative, interactive experience for subscribers and to help turn visitors into registered, active community members. hear more Thought Leadership Connected Consumers Are Collectively Shaping Your Brand: Put Web 2.0 to Work to Harness this Phenomenon and Strengthen Your Brand A Molecular and Interwoven Joint White Paper The emergence of today’s Web 2.0 technologies has enabled Web visitors to connect online like never before, resulting in an explosion of user-generated content. Connected consumers are engaged in a wide array of activities like ratings and reviews, collaborative publishing, and social networking, which help to increase the relevance of their online experiences, but also have a major impact on the bottom line. This white paper explores how consumers are increasingly inserting their voices into your Web content, and details opportunities for your organization to successfully leverage this movement and greatly enhance the overall experience of your Web visitors read more Events Shop.org September 15–17 Las Vegas, NV Forrester Consumer Forum October 28–29 Dallas, TX IAB: MIXX Conference September 22–23 New York, NY
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