2008, Volume 1, Issue 4
	Podcasts Improving Conversion Through Multivariable Optimization and Adaptive Targeting Customer Lifecycle Steps 1 and 2: Attract and Engage Customer Lifecycle Steps 3 and 4: Convert and Retain    Blogs Are All Marketers Optimists? The Seven Deadly Sins of Site Design Zen and the Art of Marketing in Tough Times: Balancing Leverage and Agility    Must-Read Industry Articles CMO Council explores customer experience in difficult market Insights into the impact of poor customer engagement and what proactive companies are doing to address this culturally and operationally. By Daniel McCarthy How brands thrived during the Great Depression Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. By Dave Chase Online Ad Spending Will Keep Growing Are tough economic times the right time to build brands and grow share of voice? See what the analysts, pundits and marketers are saying about the state of online advertising. By Geoff Ramsey, eMarketer    Earnings Interwoven Announces Another Record Quarter “Our third quarter performance – in which we delivered the largest top line revenues in our company’s history – represents the 20th consecutive quarter of year-over-year revenue growth for Interwoven,” said Joe Cowan, CEO at Interwoven. During the quarter, Interwoven added 114 new customers, bringing the total to over 4,600 customers worldwide. read more		Interwoven Web Solutions gives you the tools to do that. That's because they deliver business-critical marketing advantages in the form of business agility and adaptability. In times of economic uncertainty, solutions that make us more effective on the Web are no longer optional: they're imperative. "There never has been a more crystal-clear realization of why you need a strong brand," said the CMO of Charles Schwab, a leading U.S. financial services company, at a recent Association of National Advertisers conference in reference to marketing in tough times. Interwoven's next-generation Web Solutions help you keep your Websites synchronized, fresh, and personalized with targeted content and continuous optimization. This in turn helps you increase conversions, sales, and customer retention. Interwoven's solutions also help you get to market faster. Time-to-Web-which translates today to time-to-market-is reduced significantly when it's easy for non-technical personnel to refresh multiple Web properties with minimal assistance from IT. This in turn reduces costs across the board-technology, people, and processes. In short, Interwoven solutions promote the kind of customer engagement, business agility, and ROI we need to have in challenging times. Interwoven Web Solutions also power business agility by driving innovation. At Interwoven, the drive for innovation is centered on delivering timely and engaging online experiences. Interwoven has just made that effort a lot more powerful and timely with a new offering called Interwoven Optimost Adaptive Targeting. Adaptive Targeting delivers an unequaled ability to identify new audience segments and continually refine existing segments by combining testing with all forms of targeting techniques. It increases your chances of converting each Website visitor into a customer. To learn more about these new capabilities, I encourage you to read Mark Wachen's article on Interwoven Adaptive Targeting and to listento the Adaptive Targeting Podcast in this issue of Insite. Before signing off, I'd like to close with this thought. In challenging times, it's easy to take our eye off the long game when, in all actuality, it's probably the most important time to focus on it. Ben Kiker Senior Vice President and Chief Marketing Officer Interwoven In This Issue Featured Article Customer Spotlight Thought Leadership Events
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