2008, Volume 1, Issue 4
	Podcasts Improving Conversion Through Multivariable Optimization and Adaptive Targeting Customer Lifecycle Steps 1 and 2: Attract and Engage Customer Lifecycle Steps 3 and 4: Convert and Retain    Blogs Are All Marketers Optimists? The Seven Deadly Sins of Site Design Zen and the Art of Marketing in Tough Times: Balancing Leverage and Agility    Must-Read Industry Articles CMO Council explores customer experience in difficult market Insights into the impact of poor customer engagement and what proactive companies are doing to address this culturally and operationally. By Daniel McCarthy How brands thrived during the Great Depression Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. By Dave Chase Online Ad Spending Will Keep Growing Are tough economic times the right time to build brands and grow share of voice? See what the analysts, pundits and marketers are saying about the state of online advertising. By Geoff Ramsey, eMarketer    Earnings Interwoven Announces Another Record Quarter “Our third quarter performance – in which we delivered the largest top line revenues in our company’s history – represents the 20th consecutive quarter of year-over-year revenue growth for Interwoven,” said Joe Cowan, CEO at Interwoven. During the quarter, Interwoven added 114 new customers, bringing the total to over 4,600 customers worldwide. read more		Take Our Poll How do you think the current economic environment will affect your marketing/advertising budgets in 2009: My total budget will be reduced, both offline and online marketing My total budget will be reduced, but spending will shift from offline budgets to online marketing budgets I dont know what will happen to the total budget, but spending will shift from offline to online marketing We will actually be increasing our budget to take advantage of opportunities Dont know In This Issue Featured Article Customer Spotlight Thought Leadership Events
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