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For over a decade now, Interwoven has addressed the impact of Web
technology on the marketplace and on marketing operations. We’ve
amassed a great deal of insight—much of it from amazing customers
who have put Interwoven at the core of their business. We’re
all fired up about fostering community and a broader dialog among
our marketing peers—chief marketing officers, online marketers,
brand managers, PR managers—everyone who’s interested
in becoming smarter about marketing.
Raising awareness is one of the first steps in creating a dialog,
and that’s what we’ll do in this newsletter. We’ll
talk about keeping pace in today’s marketplace—in other
words, what keeps you up at night. We’ll talk about industry
and market trends, particularly as they affect online businesses
and brands. We’ll showcase where our customers are today in
addressing the business transformation that Web technology represents—and
how our partners are leading the charge in many areas.
Exchanging ideas is another key element of a dialog. We’ll
offer a number of links to learning venues: podcasts, peer polls,
published research, white papers, our favorite marketing sites,
and regional events to name a few. We’ll also talk about some
of the things we are passionate about at Interwoven—and why
we think they might be important to you. And we’ll give you
an opportunity to share your passions as well.
In short, we’re going to harness the experiences of all of
us on the front lines who are working to transform marketing—and
learn from each other. Enjoy!
Ben Kiker
Senior Vice President and Chief Marketing Officer
Interwoven |
