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Join us at 2008 GearUp Executive Summit — an exclusive, one-day program for senior marketing and information technology executives who are looking to maintain their edge in today’s rapidly shifting business environment. We’ve created a high-impact agenda headlined by renowned thought leaders to explore valuable insights that can help you maximize your organization’s online business performance.
Join us on April 22, 2008 for this rare opportunity for senior IT and marketing executives to participate in a dynamic forum. We recognize the value of peer-to-peer networking, so we’ve left plenty of time for you to connect with our speakers and other senior-level marketing and technology executives in small group workshops. Because the invitation-only GearUp Executive Summit runs parallel to our annual global customer conference GearUp, you are welcome to join us for the remainder of the GearUp schedule.
Executive Summit Agenda
| Monday, April 21 |
| 7:00 pm |
7:30 pm |
Welcome Reception & Executive Registration |
| 7:30 pm |
9:30 pm |
Dinner (Hosted by Interwoven Executive Team) |
Tuesday, April 22
|
| 7:30 am |
8:30 am |
Breakfast |
| 8:30 am |
10:30 am |
GearUp General Session & Keynote Presentations Featuring:
»Ben Kiker, Chief Marketing Officer, Interwoven
»Joe Cowan, Chief Executive Officer, Interwoven
»Guy Kawasaki, Managing Director of Garage Technology |
| 10:30 am |
10:45 am |
Break |
| 10:45 am |
12:15 pm |
Interactive Marketing Panel with Interwoven Customers: Allstate Insurance, Discover Financial Services and Education Management Corporation
Keynote Presentation Featuring:
»Suresh Vittal, Senior Analyst, Forrester Research |
| 12:30 pm |
1:45 pm |
Executive Summit Luncheon Keynote Presentation:
»“Interactive Marketing Strategies for 2008 and Beyond”
Terry Jones, Founder, Travelocity
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| 1:45 pm |
2:00 pm |
Break |
| 2:00 pm |
3:30 pm |
Keynote Presentation:
»“Realities of Implementing Interactive Strategies”
Jim Sterne, President, Target Marketing
|
| 3:30 pm |
4:15 pm |
Keynote Presentation:
»“Connecting the CIO & CMO”
Bob Melk, Publisher, CIO Magazine
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| 4:15 pm |
4:30 pm |
Break |
| 4:30 pm |
5:30 pm |
Breakout Sessions: Strategic Practices in Interactive Marketing
»eCommerce (Bob Steelhammer, Senior Vice President Global eCommerce, Premier Farnell)
»Driving Traffic & Targeting (Brian Damato, Vice President, Customer Value, Optimost, Interwoven)
»Customer Loyalty (Deb Eastman, Chief Marketing Officer, SatMetrix)
»Marketing Performance Management (Laura Patterson, President, Vision Edge)
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5:30 pm |
6:00 pm |
Keynote Presentation:
»“Pulling it All Together”
Mitsuru Honma, Manager, Web Planning & Creation, Kao Corporation
Ben Kiker, Chief Marketing Officer, Interwoven
|
| 6:00 pm |
9:00 pm |
GearUp PartnerNetwork Pavilion & Reception |
Wednesday, April 23
|
| 7:30 am |
8:30 am |
Executive Breakfast: Hosted by Joe Cowan, Chief Executive Officer, Interwoven
|
| 8:30 am |
10:00 am |
General Session & Keynote Presentations featuring:
»Max Carnecchia, President, Interwoven
»Robert X. Cringely, Technology Writer and TV host, Keynote |
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