Title: General Mills Case Study — The Evolution of a Solution. Launching your DAM Solutions to Meet Your Business Users Needs.

Speakers: Brian Mushitz, Digital Library Project Manager, General Mills, Carrie Jacobson, Digital Assets Manager, General Mills & Michael Snow, Sr. Product Marketing Manager, Interwoven

General Mills has been using MediaBin products since 2004. Having just launched its 2nd generation of MediaBin implementations in 2008 after 2 years of planning, benchmarking and evaluations, they've certainly learned a lot along the way. Their DAM is a strategic part of their corporate culture. Tailoring the MediaBin interface to business user requirements has increased value of their DAM solution at General Mills. From UPC Barcodes to print ready packaging, from stock photography to package photography, and from Marketing Print Ads to TV Ads. MediaBin sits at the center of their ability to serve all of the potential users that need access on a daily basis around the globe. Come to this session to see and hear the story of their evolution; the good, the bad and the ugly bumps along the way and ultimately their success which will be shown live on stage.

Title: MediaBin Customer Panel — Going Beyond Implementation and Configuration: Getting Strategic Value From Your DAM Investment

Speakers: Jeff Mandell, Manager Multimedia Services, Synthes, Russ Mason, Corporate Director of Digital Services, ClearChannel , Brian Mushitz, Digital Library Project Manager, General Mills & Michael Snow, Sr. Product Marketing Manager, Interwoven

If you build it — will they come? Implementing a successful DAM Solution involves more than installation and configuration. In order to get strategic value from your company’s DAM investment, there are a variety of other organizational, departmental, cultural and technological processes and capabilities that need to be planned for and accomplished for a successful launch and ongoing victory. This customer panel discussion will open your eyes to not only the secrets behind the scenes of both successes and failures, but also help you plan for what best practices you need to start developing now on your project teams. Whether you’ve already launched and are trying to figure out what your next steps might be, you are still in the planning stages, or you’re trying to figure out where you went wrong so you can resurrect a not-so-successful launch — this panel will surely give you valuable information to take back and act upon. We all know that there are many other dynamics to best practices in this area. Other MediaBin clients, as well as Interwoven clients considering adding MediaBin to their enterprise, are interested in what other companies have done in the following areas below: Increasing user adoption/culture change techniques Innovative launch techniques for marketing their solution internally and externally Launching domestically vs globally Phased approaches to solution rollouts Customizing/adding various interfaces to better meet organizations needs Gaining executive sponsorship/exposure Extending usage to external partners Integration with other enterprise systems Creative uses of MediaBin

Title: Marketing Asset Management: How Would You Like That Delivered? — Real World Client Successes Using MediaBin in Support of Launching Global Digital Brands

Speakers: Frank White, CTO, Marketing Associates & Michael Snow, Sr. Product Marketing Manager, Interwoven

What is Marketing Asset Management and how many flavors does it come in? Marketing Asset Management is being talked about by the analyst community and customers are confused. MAM is a strategy and a process to solving many common problems in marketing organizations. This session will help define the trend, cover what the analysts are seeing in the marketplace, as well as a survey of what various customers and partners are doing to address this growing need utilizing Interwoven technologies.

Title: Utilizing Social Media

Speakers: Adam Weinroth, Director of Product Marketing, Pluck and Tom Wentworth, Director, Content Management Solutions, Interwoven

In today’s interactive and open world, engaged and transparent brands will be the winners. Leading companies today are increasingly focused on highly conversational, two-way strategies and technologies, and building real brand experiences online with -- not just for – customers. In this session we will discuss how global digital leaders are embracing social media and engaging their users in active online dialog.

Title: Making Optimization Part of Your Company's Culture

Speakers: Jim McDonald - Senior Online Marketing Manager, Match.com & Brian Damato, VP, Customer Value, Interwoven

In this session you will learn how multivariable optimization is used to dramatically increase online sales by making simple changes discovered through testing and optimization. You'll also learn how to use multivariable optimization to transform the entire decision-making process of what content goes on a website from a politically-charged internal debate to a customer-driven and success-driven process that demonstrates measurable results and a dramatic ROI.

Title: Powering Online Lead Generation Programs with Multivariable Optimization

Speakers: Kathryn Zajac, Senior Product Manager, Individual Investor Business, Morningstar and Dan Darnell - Product Marketing Director, Interwoven

In this session you will learn how an Optimost client used multivariable optimization to change their lead generation process — with spectacular results. From the economic and technical issues that drove them to try multivariable optimization through the internal process changes that not only changed the way they viewed Website decisions and design, but ultimately changed the company outlook. And how with this new approach, they are moving to continually optimize their Website experience to both maximize the number and the quality of leads they generate online.

Title: Weaving Optimization into the Website Strategy and Development Lifecycle

Moderator: Andrew Eisner, VP of Client Services, Interwoven Panel: Andy Fisher , Analytics Director, Avenue A | Razorfish, and Charlie Ballard, Manager of Measurement & Analytics, One to One Interactive and Josh Manion, CEO, Stratigent

Many companies use interactive agencies as experts to help them create the strategy for their online marketing, as well as design, deploy, and manage their Web presence. This panel session with Avenue A | Razorfish, One to One Interactive, and Stratigent will highlight how to work with interactive agencies to incorporate Interwoven’s Multivariable Optimization Solution within the lifecycle of your Web strategy and development. You will hear about the top trends in online marketing, and learn how to use the power of combining creative best practices with website optimization to maximize conversion rates and customer engagement.

Title: A Primer on Multivariable Testing & Optimization and Where It Applies Across Your Online Initiatives

Speakers: Josh Morphew, Associate Director of Marketing, Sherman's Travel and Andrew Eisner, VP of Client Services, Interwoven

Multivariable testing and optimization can be applied to a variety of areas of your Website and beyond including landing pages, home pages, forms, applications, product pages, ad banners, Flash applications, e-mail, mobile sites, and more. In this session, you will learn about all the applications of multivariable testing and how they can be leveraged across multiple areas of your online marketing initiatives and see first hand how ShermansTravel.com has used multivariable testing in various initiatives, including email newsletter acquisition, magazine sales and ROI improvements to a CPC-based travel fare comparison tool.

Title: Leveraging Web Analytics to Begin Your Web Content Management and Site Optimization Initiatives

Speakers: Barry Parshall, Director of Product Management, WebTrends and Brian Demato, VP of Client Value, Interwoven and Annie Weinberger, Senior Product Marketing Manager, Interwoven

Web analytics is a de rigueur practice for anyone who is serious about their online presence. It provides in-depth data into visitor behavior and pinpoints problematic areas of your site that require optimization. But without a way to make the data actionable, companies are left with a problem and no solution. This session will show you how to leverage Web analytics with multivariable optimization and Web content management to deliver a complete solution for improving and maintaining the effectiveness of your Website. You will learn how to use Web analytics with multivariable optimization to drive lucrative optimization initiatives and how to quickly apply optimized content throughout your entire site.

Title: Focusing the Lens on the Consumer

Speakers: Evan Gerber, Principal Consultant, Experience Design, Molecular and Eben Miller, Director, Product Marketing, Interwoven

A successful web initiative requires finding the nexus where user need meets business goals. Failing to identify what users truly want, and expect, from an online presence will almost certainly result in lost revenues, higher costs of ownership, and lower margins. In order to provide an experience which is intuitive, relevant, and engaging for consumers, the enterprise has to perform one simple trick – put themselves in their customer’s shoes. This is easier said than done, however, as true user centric design is a bottom up process which touches every aspect of website design and development from inception to execution. In this session Evan Gerber of Molecular, a leading digital strategy and technology agency, will share examples, insights, and best practices based on many years of successful customer engagements. Come and hear what leading companies are doing today, and steps you can take to dramatically improve the performance of your online channel.

Title: Making the Most of Your Search Marketing Investment with Multivariable Optimization

Speakers: Pamela Lund , eBusiness Consultant, Blue Shield CA & Seth RosenblattVice President, Business Development & Marketing, Interwoven

Companies are investing more than ever in search engine marketing to drive business to their Websites and the costs are escalating in many industries. With the average online conversion rate hovering between 2–3%, online marketers are looking for new ways to engage and retain site visitors to drive higher profits. In this session you will understand how the success of search engine marketing (SEO and SEM) are closely affected by landing page optimization, discover how you can improve conversion rates and drive more real customers per dollar spent on search, and learn how to leverage search targeting to deliver the most relevant content to your site visitors.

Title: The Pitfalls to Avoid When Conducting Real Time Website Testing

Speakers: Mark Wachen, Managing Director, Interwoven

More and more companies are having great success with real-time testing to improve conversion rates on their Websites. However, because it’s a relatively new discipline online, there are common traps that many marketers fall into. In this session, you'll learn how to avoid the common errors companies make when they begin online testing. You'll also learn about best practices employed by some of the world's leading online brands and the critical things to consider when embarking on an online testing program.

Title: Corporate Legal Departments: Maximizing Benefits of WorkSite MP

Speakers: Gabrielle Townsend, Project Manager, DuPont IT - Legal & Compliance and Zahid Saleem, Solution Engineer, Interwoven

Find out where the ROI is as you walk through the success stories of a customer deployment that has evolved over several years and learn how key document management capabilities can help your organization keep up with important Corporate Legal Department trends.

Title: An Integrated Approach to Risk Mitigation

Speakers: Denise Blankinship, VP of Information & Data Support, Church Pension Group and George Conroy, Business Analyst, IT, Church Pension Group and Adam Storch, Director EMC, Micro Strategies, Inc. and Susan Emery, Senior Product Manager, Interwoven

Learn more about integration of WorkSite MP with three enterprise class products to build a risk management solution that is part of a company’s core business process and delivers proven ROI.

Title: High Performing Business Content – The adidas WorkSite Case Study

Speakers: Rainer Duespohl, Head of Innovation, adidas and Susan Emery, Senior Product Manager, Interwoven

With the increasing need to manage all different kinds of business assets, this detailed look at how adidas has built an all content knowledge store with WorkSite MP will inspire you to get the most out of your content and your WorkSite MP implementation.

Title: The iPhone, Web 2.0 and the Shift to Mobile

Speakers: Chris Stetson, Technology Director, Avenue A | Razorfish and Tom Wentworth, Director, Content Management Solutions, Interwoven

There has been a tectonic shift in the mobile market in the past year, initiated by Apple’s spectacularly successful iPhone, but followed quickly by Google’s strong moves into the mobile arena with bids for access to the 700MHz spectrum and the announcement of their Android Handset operating system. The mobile market in the United States has finally gone from moribund to exciting and the potential impact for marketing and technology is significant. In this session Avenue A/Razorfish will review the trends that these devices predict as well as the aspects of designing applications and crafting marketing campaigns that work effectively in the constraints and features of the phones. Learn about the changes that carriers are making in response to these new devices, what the new iPhone SDK portends and what users actually do on their phones.

Title: Multivariable Testing + Targeting = Multivariable Optimization: Finding the Right Solution for Every Customer Every Time

Speakers: Scott Simonelli, VP of Sales, Interwoven and Chander Matrubhutam, Director, Marketing Strategy and Analytics, Salesforce.com

Even more powerful than optimizing your Web presence for all of your visitors is the ability to deliver the right target messages, content, and overall presentations to each unique slice of your audience. In this session, you will learn how to combine content targeting with multivariable testing to optimize targeted content for different audience groups as defined by a number of characteristics including: source of traffic, new vs. repeat visitors, demographics, time/day, location, browser/device type, or even behavior. You will see how a number of leading companies used Optimost as part of their marketing experiments to drive an increase in conversion rates that they would otherwise not have realized.

Title: Maximizing Online Business Performance — Driving Increased Conversion Rates and Organic Search Results at EDMC

Speakers: Bob Barr, SVP, Interactive & Hollie Halpin, Director, Product Line Marketing, Interwoven

Maximizing online business performance is the top strategy for Education Management Corporation. EDMC, one of the largest providers of private post-secondary education in North America, including Brown Mackie College, Art Institutes, Argosy University and South University, is using Interwoven Web Content Management and Multivariable Optimization solutions to help increase student acquisition and improve access to services through its Web channels. In this session, Bob Barr, SVP Interactive, will share EDMCs overall online strategic framework and describe how Interwoven solutions are helping him reach his aggressive goals to increase conversion rates, reduce abandon rates and improve organic search results.

Title: Delivering Targeted Web Experiences at Cummins

Speakers: Kristina Frazier-Henry, IT Marketing and Customer Engineering Director, Cummins and Eben Miller, Director, Product Marketing, Interwoven and Garner Andrews, Strategic Solutions Architect, Interwoven

Companies today confront a dramatically changing landscape, which has resulted in urgent and complex challenges. For most of us, the explosion in social computing, fragmenting market conditions, new competitive pressures, and the increasing sophistication of online users is forcing us to deliver more relevant, interactive, and engaging online experiences. By taking a systematic approach to targeting Web content and offers, businesses can grow revenue and increase customer satisfaction and loyalty. In this session, you will learn how Cummins, a global power leader, is transforming their online strategy and driving growth through the effective deployment of targeted Web experiences to key customer and partner segments.

Title: Beyond Simple Search: Leveraging Interwoven Universal Search for Knowledge Management

Speakers: Joshua A. Fireman, Vice-President Market Development & General Counsel, ii3 Inc.

Firms are increasingly turning to enterprise search for the quick and accurate location of relevant information. But, this is just the start of how a firm can use an effective search solution. Advanced search technology enables firms to leverage subject-matter experts, business intelligence and client intelligence. It can simplify document management, supercharge a portal and play a key role in the syndication of information across a firm. Join us for this enlightening session where you'll hear one of North America's search and KM leaders discuss how an investment in search can help tackle some longstanding knowledge management challenges.

Title: Establishing Records Management Policies and Practices

Speakers: Nancy Beauchemin, President, InOutsource, LLC and Douglas R. Magnuson, Managing Director, Huron Consulting

Development and implementation of records management policies is a daunting task as it requires collecting the legal, regulatory, and continuity requirements of the business and rationalizing against the practical needs, cost structures, and cultural barriers within the organization. A panel of experts will share their experience and guidance on how organizations can develop, approve, and effectively apply a documented records management policy.

Title: A Comprehensive Approach to Imaging, Paper and Electronic File Management

Speakers: TBD

We live in a world of both electronic documents and paper — the paper-less office has really evolved to the less-paper office. But organizations still grapple with exploding volumes of paper stored in file cabinets, taking up floors of space, occupying off-site storage sites. An effective approach to managing paper as part of an information lifecycle can enable the firm to lower costs, store information effectively and still provide a route to paper documents where needed. In this session, you'll hear from a leading Interwoven and Omtool law firm customer on how they're effectively using both WorkSite and Accuroute to overcome the hills of paper created and managed by firms.

Title: A Customer's Perspective: Interwoven Records Manager (IRM) in the Law Firm

Speaker: Michael Younts, President, Younts Consulting Inc.

This session will share experiences and lessons from an Interwoven Records Manager (IRM) implementation at a mid-sized, multi-office law firm. The goals for incorporating RM into the firm's information management plan will be discussed, along with project management tips from the project's team lead. If you are considering a records management initiative or if you are a technical type, you'll want to hear from this firm's CIO, as well as the project's developer responsible for converting the data and customizing reports. Early adopters experience pain, but also have an opportunity to shape the product's future. Come for the story behind the story!

Title: Building the Business Case for Matter Centricity and Email Management

Speaker: Mac Oparakum, Director of IT Strategic Planning, Fulbright & Jaworski L.L.P.

Achieving the goal of a well implemented email management policy requires building a solid business case that achieves full firm buy-in and support — without it, the organization may stick to practices that increase firm risks. But, how do you convince the organization to make the move? What if the belief is 'What's There is Good Enough?' In this session, you will hear from a firm that's undergone the process of building out the business case and garnering firm-wide buy in to implement a matter-centric environment for the goal of managing their electronic matter files and meeting their email management policies.

Title: Becoming a Search Super Hero

Speaker: Jerome Pesenti, Chief Scientist, Vivisimo

Becoming a Search Superhero at your law firm isn't as easy as plunking down some cash on an expensive search engine. It's about understanding the information discovery needs of your clients, knowing the right questions to ask during your planning, selection and deployment phase of your enterprise search rollout and planning for a relevant user experience so that search becomes the "go-to" source for information within your firm. Please join us as Jerome Pesenti, Chief Scientist at Vivisimo, discusses the best practices for ensuring success and Becoming a Search Super Hero in your law firm.

Title: Collection, Litigation Holds and eDiscovery: Solving the Puzzle with Interwoven

Speakers: Keith Lipman, Sr. Product Manager & Legal Market Specialist, Interwoven and Craig Wilson, Director IT, Winthrop & Weinstine, P.A.

The costs surrounding eDiscovery services and lawyer review time continue to skyrocket. The most effective technique to controlling cost is to reduce the total amount of content that needs to be review while making make sure that a larger set of content is being preserved. Interwoven enables you to manage organize, find, and govern your business content. In this session, how you can use Interwoven WorkSite, Interwoven Records Manager and Interwoven Universal Search to manage your risk and reduce your eDiscovery costs.

Title: Driving efficiency and consistency in business processes

Speakers: Mark Jackson, Sr. Product Manager & Accounting Market Specialist, Interwoven and Ryan Posener, Solutions Architect, EKS&H and Jodi Hansen, Director Product Management, Enterprise Technology Group, RSM McGladrey Inc.

Interwoven WorkSite and Records Manager can help firms significantly improve how content is organized, governed, and found. Many firms have found that they can build on this platform and increase productivity even further by tightly integrating these solutions with business processes using BPM (Business Process Management) applications. This session highlights how Interwoven customers have introduced more efficiency and consistency into their business practices.

Title: Information Management Strategy for the Professional Services Firm of the Future

Speaker: Neil Araujo, Vice President, Marketing, Interwoven

Growing volumes of information particularly email, a more mobile workforce, globalization, litigation holds and risk are just some of the factors driving change to how information needs to be managed at a professional services firm. During this session Interwoven will articulate a strategic framework to understand and tackle these issues -What are the core components of an information management strategy? What benefits can you expect? What is Interwoven's strategy for document, email, records management and search to enable the professional services firm of the future.